5 Ws and H
Insights
What surprised us!
Refined Problem Statements
Primary Problem Statement
How might we help Neha in saving efficiently for her set goals even
though she only receives a small allowance and regrets spending
impulsively.
What are we “really” helping Neha with!
Post Ideation - Difficulty vs Impact Graph
So how does this all work?
Information Architecture
Userflows
Onboarding flow
Creating a goal
Adding a new rule to a goal
Editing a saving rule
Wireframes
UI Explorations
UI Design
Final Prototype
Feedback
What can be improved?
Thank you